Over the past 17+ years, I’ve worked across various industries, gaining hands-on experience in the U.S., China, Europe, and now running my own ventures. Finding clients has always been more than just about “closing a deal”—it’s about building relationships that last and creating value for both sides. On this blog, I’ll share the strategies and lessons I’ve learned while building my freelance career and scaling my businesses.
Understanding My Strengths
Before I ventured into web design and technical SEO, my focus was on Admin Support. I became a Top-Rated freelancer on Upwork with over $50,000 earned in that category alone. Transitioning to SEO and Web Design was a strategic move. I aligned my skills with what clients genuinely need: results-driven solutions.
Understanding your strengths is the first step to finding the right clients. My strengths lay in:
- Delivering high-quality work with attention to detail.
- Building trust through consistent communication.
- Focusing on results that clients could measure, such as increased productivity in Admin Support or improved traffic and conversions in SEO projects.
Recognizing and marketing these strengths allowed me to stand out in a competitive marketplace.
Building Credibility
Clients want to work with someone they trust. I’ve always focused on showcasing my Expertise, Authoritativeness, and Trustworthiness (E-A-T). On platforms like Upwork, your reviews, communication skills, and delivery quality make all the difference.
When I launched Alneeko.com, I made sure it reflected my capabilities, professionalism, and the value I bring to businesses. My website didn’t just serve as a portfolio—it became a platform to educate clients about:
- SEO best practices
- Technical optimization
- The importance of a strong online presence
By sharing valuable insights and providing transparent services, I positioned myself as a reliable expert, which naturally attracted clients.
Networking on the Right Platforms
I didn’t just stick to one platform. While Upwork was a great starting point for remote work, I also invested in direct outreach through:
- LinkedIn: Building meaningful connections with potential clients.
- Email Marketing: Reaching out with tailored proposals.
- Word-of-Mouth Referrals: Letting satisfied clients spread the word.
In every interaction, I demonstrated how my work could improve their businesses, whether by increasing traffic, enhancing page speed, or building landing pages that convert. Focusing on what mattered most to the client—their goals and pain points—helped me secure their trust and business.
Transitioning to Web Design and SEO
Switching niches wasn’t easy, but I tackled it head-on. I started small, offering landing page design and SEO audits to businesses in my network. By focusing on measurable results—like improved rankings or increased conversions—I was able to win client trust quickly.
For instance, one of my first projects involved optimizing a client’s site for mobile usability. The result? A 20% increase in mobile traffic within just a month. These small wins built my confidence and served as proof of my skills when pitching to larger clients.
The Importance of a Portfolio
Your portfolio speaks volumes. When I created Alneeko.com and now WaqarVerse.com, I ensured these platforms weren’t just static pages. They are dynamic representations of my journey, showcasing:
- Case Studies: Highlighting the process and results of my projects.
- Client Testimonials: Letting happy clients share their experiences.
- Industry Insights: Sharing valuable tips on SEO, web design, and more.
A well-structured portfolio not only attracts clients but also helps them connect with your work on a personal level.
Patience and Perseverance
Securing clients takes time. Some of my first clients came months after initial outreach, but the wait was worth it. Persistence, coupled with consistent learning, has always been my formula. Freelancing and entrepreneurship are long-term games, and building a steady pipeline of clients requires:
- Resilience: Facing rejections and continuing to improve.
- Adaptability: Learning new skills and staying updated with industry trends.
- Consistency: Delivering quality work every single time.
Key Takeaways for Aspiring Freelancers and Entrepreneurs
Here are some actionable tips from my journey:
- Play to Your Strengths: Start with what you’re good at and build credibility around it. If you’re transitioning to a new field, focus on how your past experiences can add value.
- Showcase Results: Clients are drawn to measurable outcomes. Highlight case studies and statistics wherever possible.
- Invest in Your Online Presence: A professional website is a must. Make it a reflection of your skills, journey, and vision.
- Diversify Your Channels: Don’t rely on one source for clients. Be where your audience is, whether it’s freelance platforms, LinkedIn, or industry forums.
- Keep Learning: Industries evolve, and staying updated helps you stay ahead. Take courses, read, and experiment with new tools and techniques.
Closing Thoughts
WaqarVerse.com isn’t just my portfolio; it’s a place where I’ll share my strategies and insights to help others succeed. If you’re an aspiring freelancer, entrepreneur, or business owner looking to grow, follow along as I share everything I’ve learned along the way. From finding clients to scaling your business, I’m here to help you achieve your goals.
Let’s build something amazing together!